Museo della Motocicletta Frera

The large, newly-renovated exhibition space was inaugurated by the municipality in the year 2005. The museum is situated on Zara Street, where the historic factory, whose past is closely linked to the town of Varese, was once located. It was precisely in Tradate, in fact, that Corrado Frera decided to establish his production facility in 1905: a mechanical workshop dedicated to the construction and assembly of bicycles and motorcycles. This decision radically changed the economic and social fabric of the area, giving impetus to other industrial investments throughout the same territory. The factory in Tradate became one of the area's largest, employing over a thousand workers at its times of peak activity. At the museum, visitors can now observe the evolution of the company's prestigious products which, in addition to their exceptional technical characteristics, succeeded in combining both robustness and aesthetic appeal, thus giving rise to the advertising slogan "Frera ... non corre ma vola" ("Frera ...they don't just ride, they fly"). There are over fifty bikes on display: from the first Frera models to the latest placed on the market. Many models have been provided by members of the "Moto Club Amatori Moto Frera" club, who have believed in this important project from the outset. The collection also includes motorcycles of other brands produced in Lombardy. Visitors also have the opportunity to view a collection of documents from throughout Frera's history. The company's name is also associated with the sporting exploits of the factory's racing team, which has developed a rather large fan base. Today, the Frera Centre on the lower floor of the museum also houses a large public library. The cultural centre also serves as a reference point for other Motorcycle Clubs throughout the area, which periodically organize meetings and various initiatives.

Currently, motorcycles produced in Lombardy are also exhibited (which in the future will be replaced by others with different themes or types): they are found there a total of over 50 motorcycles (granted on display by members of the 'Motorbike Moto Frera Amateur Club '); photos and historical documents are also exhibited of the Frera.

The MOTOCLUB TRADATE was born in 1958 as a re-foundation of the homonymous MotoClub present in Tradate since the early years of the last century.

This re-foundation takes place on the initiative of a group of FRERA employees and former national motorcyclist riders of the FRERA racing team, supported by the support of other motorcycling enthusiasts.

The passion for motorcycling has always had many enthusiasts in Tradate and also the first sportsmen practicing competitions, initially linked to the sporting activity promoted by the FRERA motorcycle factory active in Tradate since 1905.

The facade of the current Frera Center (former FRERA motorcycle factory in the twentieth century)
The FRERA motorcycle factory existed in Tradate in the years 1905-1936
The old building, purchased by the Municipality of Tradate, was renovated and is now seat of the cultural center including the "Library", the "Museum of Stampa ”and the“ Frera Motorcycle Museum ”: in such a modern way complex, known as CENTRO FRERA, many e important cultural events.
On July 17, 2005, when the renovation was completed, the centenary was celebrated FRERA and the Museum was officially opened.

The Museum can be visited free of charge on Saturdays and Sundays from 3 to 6 pm and on Thursdays from 8 pm to 10 pm.